Enter the new Fiat 500, the manifesto of 'new Fiat', a model that accounts for nearly all made a new approach, strategies, brand new and a different approach to the machine. Exactly 50 years after the introduction of the first edition of the model, who became an icon of Italian motoring and of all history, Fiat is accelerating into the future.
Anyone can re-edit the 500, because its shape is part of our collective memory. Some industrial objects that were the result of creativity in Italy after the war, such as the Fiat 500 or the Vespa, can not be judged purely aesthetic point of view, and represent only a good exercise in which form serves function. On the contrary, they are powerful catalysts, revolutionary in design and concept that defines common reference points and reference points. When this happens, the result is a masterpiece, which is an integral part of industrial history. Fiat 500 is one of them.
Anyone can re-edit the 500, because its shape is part of our collective memory. Some industrial objects that were the result of creativity in Italy after the war, such as the Fiat 500 or the Vespa, can not be judged purely aesthetic point of view, and represent only a good exercise in which form serves function. On the contrary, they are powerful catalysts, revolutionary in design and concept that defines common reference points and reference points. When this happens, the result is a masterpiece, which is an integral part of industrial history. Fiat 500 is one of them.
2012 Fiat 500
It is a story that was carried out twice. The first is the story of a great number of owners, fans and enthusiasts who promoted the car's image as a good car, reliable and economical, which became an expression of his life, the best part, evoking a spirit carefree and a lack of interest. The Fiat 500 is connected to memories, strong friendships and first loves, it evokes images of a positive past which many would like to relive.
Dante Giacosa's Fiat 500 was launched July 4, 1957 the cycle of rebirth was closing after the destruction of war, and the time for a radical reform of the company's product range was also coming to an end, which opens the cycle of successes in the decade Next, the course can be considered as one of the most talented of the brand one hundred years of history. At the same time as the new Fiat 500 is clear, concludes that extraordinary cycle of rebirth in recent years, but thanks to its stylistic and technical characteristics, start a sustainable process of enlargement. And this story begins.
Dante Giacosa's Fiat 500 was launched July 4, 1957 the cycle of rebirth was closing after the destruction of war, and the time for a radical reform of the company's product range was also coming to an end, which opens the cycle of successes in the decade Next, the course can be considered as one of the most talented of the brand one hundred years of history. At the same time as the new Fiat 500 is clear, concludes that extraordinary cycle of rebirth in recent years, but thanks to its stylistic and technical characteristics, start a sustainable process of enlargement. And this story begins.
2012 Fiat 500
It would be an understatement, and the phenomenon of "limit" of the new Fiat 500 is a simple, nostalgic reinterpretation. Fiat's goal is to design a car that "appears" to 500, but that "could be" the Fiat 500 again. New Fiat 500 opens the way for an innovative process in many environments, which are very important for today's customers, clearly mapping target objects are in relation to the future positioning of the Fiat brand. Fiat 500 respects the original concept of form and function, as expected in these cases, so that it can give rise to all the emotions and memories that make all the eternal 'icons', raising them to limit the scope of their class.
2012 Fiat 500
But above all, it is important to highlight the innovations that can bring a new product model in this category, for the first time.First, broad participation in the development model and marketing plan with the participation of over 3,000,000 enthusiasts who have submitted their ideas for the project through the website www.500wantsyou.com. This initiative is a new approach to cultural relations between manufacturer and customer, so Fiat one of the organizations more open about expectations. "The 500, the car of the people, by the people": this slogan sums up the philosophy behind the development of a project in the best tradition of Fiat, "democratize" access to contents and technologies that have not been offered before in this segment.
2012 Fiat 500
This is the first time they launched a car with a full range of engines (69 bhp 1.2. 75 bhp 1.3 Multijet with DPF and 100 bhp 1.4 16v) ready to meet the emission limits set by Euro 5 More than two years ahead of legislation, a tangible sign of Fiat's will to reassert its leadership on the environment is concerned.It 'also the first time, a compact car (3.55 meters) is built to achieve a 5 star EuroNCAP impact tests, and is ready for the 6-star test if and when the new classification was introduced.Security at all costs, without any influence on prices, a courageous decision, which confirms Fiat's plans to develop its strategy of leadership to vehicle protection, totally consistent with decisions taken in recent years on the Panda and the Croma, to Grande Punto and Bravo.
2012 Fiat 500
It is a safe product, not only for its structural sturdiness, but also because of the choices is the construction of a large variety of outfits and services: 7 airbags as standard (it is the only compact to offer kneebag side), and advanced ESP available on all engines (standard 100 bhp 1.4 16v), are absolute novelties in this segment.
He is the first 'small' car to offer much in the way of content: 4 specification levels, three engines at launch, 12 colors, including 6 vintage colors that will bring the 1950 and 1960 in mind, and more tri-coat white produced by a process that usually only adopted on luxury cars, 15 types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19 types of stickers, making a total of more than 500,000 variants (549,936 to to be precise), the most interesting are the electric fragrance diffuser, with a choice of three different flavors and colorful important cases, an approach similar to that in the mobile phone market that allows you to match the color key for the body, or to select another model of your choice. It has never been such a sumptuous selection of accessories on such an accessible car.
He is the first 'small' car to offer much in the way of content: 4 specification levels, three engines at launch, 12 colors, including 6 vintage colors that will bring the 1950 and 1960 in mind, and more tri-coat white produced by a process that usually only adopted on luxury cars, 15 types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19 types of stickers, making a total of more than 500,000 variants (549,936 to to be precise), the most interesting are the electric fragrance diffuser, with a choice of three different flavors and colorful important cases, an approach similar to that in the mobile phone market that allows you to match the color key for the body, or to select another model of your choice. It has never been such a sumptuous selection of accessories on such an accessible car.
2012 Fiat 500
The Fiat 500 is an inclusive not an exclusive concept of Fiat considered it the best way to satisfy the tastes of all potential customers, without distinction, from the most minimalist to the most eccentric. The idea of creating a product that can adapt to the needs of the person also said the decision to overcome all the participants in the process of integrating electronic technologies into the passenger compartment (Plug In). A second generation Blue & Me is available, and an iPod can be easily incorporated into the outlet and the battery charger. A new portable navigator was developed specifically for the Fiat 500 with Magneti Marelli, which is mounted directly on the dashboard and connects to other vehicle functions.
2012 Fiat 500
The concept of adaptation is not limited to products, but extends to a world of benefits and payment. For example, with the '500 Cents 'and '50to500' formulas from Fiat Group Automobiles Financial Services, each customer can buy a version of the Fiat 500, including customization, for ¤ 5 a day, and without payment or to pay 50% of the sum immediately and the remainder after 2 years.
2012 Fiat 500
And every time a customer comes one of the above loans he will benefit from a guarantee of 5 year/500, 000 km manufacturer and other services that Fiat is proposing for the first time and are thinking 24 hours service the road. And when it's time for routine maintenance, the vehicle will be picked up at the customer's home, and his mobility will be guaranteed by the reimbursement of taxis.A lot of offers and opportunities, such as the Fiat 500 is a car for everyone is a car for people by people for people. Fiat 500 is the 'new Fiat' and the 'new Fiat' belongs to everyone.
2012 Fiat 500
For the company, the birth of the Fiat 500 is the beginning of a new chapter, a statement on the role that Fiat aims to interpret in the future market and society. Momentum for a new model of conscious consumption. A model for the exploitation of experience in the automotive field that focuses on quality and emotions, the uniqueness rather than mass production, that simplification does not mean there. The Fiat 500 is the actual synthesis of these aspirations.With the 500, Fiat smiles at the future.
2012 Fiat 500